Bridging Strategy and Execution
I'm a Growth Strategy Leader with 7.5+ years of experience across EY-Parthenon and Tata Steel. I specialize in Route-to-Market (RTM) transformation, Revenue Growth Management (RGM), and Digital Sales Activation in complex, multi-tiered distribution environments.
My expertise spans Building Materials, Metals, Automotive, and Banking sectors. I have a proven track record of architecting $1B+ growth strategies and leading cross-functional teams to compress service cycles by 85% and drive double-digit YoY revenue growth.
At EY-Parthenon, I lead high-stakes strategy engagements, managing teams of 3–6 consultants to deliver board-level growth and digital roadmaps. Previously at Tata Steel, I managed a ₹2k Cr/month P&L and led distribution networks across West Bengal & Odisha.
Core Expertise
What I bring to every engagement
Route-to-Market Strategy
Redesigning RTM models to optimize sales coverage and dealer engagement
Sales Transformation
Deploying beat-planning algorithms and incentive structures for large sales teams
Digital Excellence
Implementing CRM, DMS, and analytics solutions with high user adoption
Skills & Capabilities
The domains and tools I work with
Strategy
Operations
Tech & Data
Industries
My Journey
Career milestones and education
Associate Vice President
EY-Parthenon India
Lead high-stakes strategy engagements, managing teams of 3–6 consultants to deliver board-level growth and digital roadmaps across Building Materials, Automotive, and Banking sectors. Promoted from Senior Consultant.
- $1B+ growth strategies architected
- 85% service cycle compression (Automotive OEM)
- 12% YoY revenue growth (Cement major)
Sales Manager (Flat Products)
Tata Steel India
Managed P&L of ₹2k Cr/month for Flat Products division, overseeing distribution across West Bengal & Odisha. Led dealer networks and trade influencers.
- ₹10 Cr incremental revenue via TPM
- 4,000 tons/year additional volume
- 20% improvement in order visibility
PGDM in Marketing & Finance
Indian Institute of Management (IIM) Rohtak
Post Graduate Diploma in Management with specialization in Marketing and Finance from one of India's premier business schools.
B.E. in Electrical & Electronics
Birla Institute of Technology (BIT) Mesra
Bachelor of Engineering degree providing strong analytical and technical foundation.
Gallery
Moments from my journey
IIM Rohtak
PGDM in Marketing & Finance
2015 – 2017
BIT Mesra
B.E. in Electrical & Electronics
2010 – 2014