Insights

Thoughts & Updates

Insights on strategy consulting, digital transformation, leadership, and career development from my experience at EY-Parthenon and Tata Steel.

Strategy

The Art of Route-to-Market Strategy

Lessons learned from optimizing RTM models across building materials and manufacturing sectors. How to bridge the gap between strategy and execution in fragmented dealer networks.

Jan 15, 2024

5 min read

Digital

Digital Transformation in Traditional Industries

Why legacy industries struggle with digital adoption and how to achieve 90%+ user adoption in CRM and DMS implementations within 3 months.

Jan 10, 2024

4 min read

Strategy

Revenue Growth Management: A Framework

A practical framework for implementing RGM in manufacturing and building materials companies. From pricing strategy to trade promotion optimization.

Dec 28, 2023

6 min read

Career

From Sales Manager to Strategy Consultant

Reflections on transitioning from industry (Tata Steel) to consulting (EY-Parthenon). The skills that transfer and the new ones you need to develop.

Dec 20, 2023

5 min read

Leadership

Building High-Performing Sales Teams

Insights from designing incentive structures and beat-planning algorithms for 500+ sales officers. What drives performance in field sales.

Dec 5, 2023

4 min read

Digital

The Power of Data in Sales Operations

How automated dashboards and analytics transformed sales operations at Tata Steel, reducing stock-outs by 15% and improving lead conversion.

Nov 18, 2023

5 min read