Digital Transformation - CRM & DMS
90%+ user adoption in 3 months for Salesforce CRM and DMS implementation.
Salesforce CRMDMSDigital TransformationChange ManagementFurniture Fittings
About the Project
This engagement involved directing the end-to-end implementation of Salesforce CRM and Distributor Management System (DMS) for a furniture fittings major with approximately ₹1,500 Cr in revenue.
The client faced challenges with opaque secondary sales data and inefficient order-to-cash cycles. Our approach focused on both technical implementation and change management to ensure sustainable adoption.
Through a structured rollout and intensive training program, we achieved 90%+ user adoption within 3 months while reducing order processing time by 40%. The system now provides real-time visibility into the entire distribution network.
Key Features
End-to-end Salesforce CRM implementation
Distributor Management System deployment
Secondary sales data visibility
Order-to-cash cycle optimization
Comprehensive change management program
Real-time distribution network visibility
Challenges & Learnings
Overcoming resistance to digital adoption
Integrating with legacy systems
Achieving high adoption rates in traditional industry