Sales Transformation & RTM Redesign

This engagement involved architecting a comprehensive RTM overhaul for a leading cement manufacturer facing 4 consecutive quarters of de-growth and high salesforce attrition in a hyper-competitive, regulated landscape.

The strategy focused on three core pillars: Market Reach, Counter Share, and Salesforce Efficacy. We deployed data-driven demand generation initiatives and revamped service levels for dealer networks across multiple states.

The transformation required restructuring incentive and performance management frameworks to stabilize the sales organization while simultaneously driving growth. This involved close collaboration with C-suite leadership and field teams to ensure alignment and execution.