Trade Promotion Excellence Program
₹10 Cr incremental revenue through pre-seasonal dealer reward program.
TPMDealer ProgramsRevenue GrowthSteel IndustryIncentive Design
About the Project
At Tata Steel, I developed a pre-seasonal reward program for dealers and fabricators designed to de-risk seasonal supply constraints. This was part of managing the P&L of ₹2k Cr/month for the Flat Products division.
The program incentivized early order booking, allowing better production planning and inventory management. By aligning dealer incentives with Tata Steel's operational needs, we created a win-win situation.
The result was a doubling of pre-seasonal order booking, generating ₹10 Cr in incremental revenue while reducing supply chain volatility during peak seasons.
Key Features
Pre-seasonal reward program design
Dealer and fabricator incentive structures
Production planning alignment
Inventory management optimization
Supply chain volatility reduction
Performance tracking and analytics
Challenges & Learnings
De-risking seasonal supply constraints
Aligning dealer behavior with operational needs
Managing complex dealer relationships